Following the popularization of smart phones in recent years, mobile users have become one of the marketers' favorite targets. However, the increasingly frequent use of smart phones hides a sad record: users spend a lot of time browsing the mobile internet in search of products they are interested in, but they rarely make purchases from their smart phones . The computer always remains the king of the conversion of e-commerce. The good news is that adapting your e-commerce to mobile devices does not require much effort or great financial investment. Mobile marketing for e-commerce
What's wrong with mobile? The expansion of smart phones in the global market is just a few years old. Many websites, designed before the boom of smart phones, were not designed for mobile devices. They do not function properly or are difficult to use to the point of despairing the mobinautes. Take as an example online payments . Some online payment platforms integrated into the websites have not been adapted to the mobile. The user, after having tried several times to make his payment will be forced to abandon the basket ... And you will have no guarantee that he will still want to try again to make his purchase from the computer. Some users are unaware that the same site that bug on the mobile can work very well on the computer. Some Mobile Marketing Strategies 1. Make your website mobile friendly This is the first step of any mobile marketing strategy , yet many companies do not think about it. A mobile-friendly website will appeal more to Google and thus its positioning in this search engine will improve. Your customers will finally have a good mobile experience and you will be able to use some powerful techniques to retain them and increase your sales . But what techniques are we talking about? 2. Notify users of new features A person who has already bought a product on your website or in your shop will be more inclined to get there again. It is for this reason that the best method of generating more sales is to remind your former customers that you are still there. To do this, there are several options available: SMS, WhatsApp messages, or push notifications sent from your mobile application. You can also create a newsletter for those who want to keep up with all your news. The ideal would be to prepare an email that highlights all the promotions available on your shop. They will only have to scroll the content in less than five seconds to see if a product interests them. 3. Use social networks to prospect Facebook, alone, has 1.03 billion active users every day on mobile. It would be a shame to miss out on this gigantic sales channel. A simple social network on which we were only sharing photos, Facebook is today an e-commerce platform in its own right. Creating a page of your business is the minimum to secure a place. Mobile marketing and social networks 4. Get the most out of Smartphone features A mobile application can access the devices of smart phones such as the camera, the GPS or even Bluetooth. Why not incorporate them into your mobile marketing strategy? Here's how : The camera : There are two billion Smartphone users in the world ... and by the same token, two billion photography enthusiasts. The easiest way to take advantage of the potential of this tool is to encourage mobile users to share photos of your products on social networks. But there are other, more creative solutions, such as organizing photography competitions. Geolocation : Mobile users have become accustomed to the comfort of having a GPS on their own , integrated into their Smartphone. Consider going against their habits by giving them the opportunity to find your nearest physical store. Many people do not like to shop online. Bluetooth : It is a perfect tool to strengthen your mobile and local marketing strategy at the same time. With a Beacon case , you can send notifications to your customers when they pass by your store. A simple and effective way to get them back. The mobile offers many opportunities to generate more sales. Before you start developing a mobile application, make sure you've done the bare minimum to give your business a presence on the mobile: make your website user friendly and improve your communication strategy with customers. These two steps do not require significant financial investment, yet they can quickly increase sales. It is only after you are advised to gradually put in place other tools to attract more customers.
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Mobile applications are appreciating a remarkable fame. The high level of progress isn't conceded just by the way of applications themselves, additionally by the way that applications keep running on cell phones, and smartphone business is in full sprout. We all know the vast majority of people use a mobile phone whether we talk about shopping, news and any browsing. Mobile apps only add to the buildup, acquiring enormous measures of hits depending obviously on how prevalent the application is, and what purpose it serves.
There are a couple commercial centers for apps online, one of which is Apple App Store, where individuals can download and utilize applications created for Apple's own particular working framework, iOS. It is in a consistent fight with Google Play Store, and even the most critical would need to concur that it is at the very least in the top two market places. Assembled every one of these components and you got yourself a mind boggling opportunity as a fresh new platform that everybody is associated with. Mobile applications and business: Mobile apps have the capability of boosting any business or wander from its present state, despite how much recognition it has manage to garner up until now. You can use the services provided by a mobile app to help the image of your organization, as well as the internal performance and general proficiency. Mobile apps can serve as gateways towards new potential clients and for organizations that have yet to make one, an unexplored realm of probability. Mobile applications for the customers: Making an application for your clients implies making an application that will help them. This means this application ought to help you better understand your clientele and stay stronger connected to the people you are selling to. On the other hand, customer will access your goods and services and a reverse opportunity of getting to know you better. Mobile apps can be both a treat for already loyal customers, additionally a method for making proper acquaintance with new clients that haven't discovered your wander yet. So, mobile app development is growing fast and you have to make a stand in the market. Mobile apps for the employees: Mobile apps can be an awesome approach to support your business on the outside with the clients, additionally from inside. If an employee uses apps that allows them to complete lots of task in an easier way, increasing productivity and efficiency in the work environment, which at last interprets as a win for the company. Do you Know 99% people do not buy on their first visit. Most of the visitors compare prices, services and moreover, trust of the website and then decide to purchase.
Here are the simple tricks to boost your sales online Usage of Color: Color plays an important role on conversion rates. Webdesigner must know what color to use in their product and services to communicate properly to the visitors such as you can use blue color to communicate trust and integrity. Place Price Comparison Price comparison creates the impression that you are getting bargain. So, Anchoring or price comparison, if used correctly can boost sales. Use Security Seals: Sometimes, people do not buy because of quality and trust issue. So, online transaction needs a trust seal to boost the sale. Blog Posting: Blogging helps people or buyer to give proper knowledge about your product. Moreover, they experience the better search engine rankings. Show Reviews to the Buyers: Most of the users decide the purchasing process only based on the user’s review. So, show people which ones people like the most. Place your popular products in a different category: Place the most popular products in a different category on your website store as it makes easy for users to find them. Good Speed Of the website: Web site Design and coding plays an important role in maintaining the speed. Heavy images and bad coding leads to bad speed. Mobile Should Come First: Mobilegeddon is the latest update of Google. So, you need to optimize the website for mobile devices. This method will not improve the sales but also improve the visibility of the website. Products placed in concerned Category: People will not get confused where the product is in the whole website. If you have a service according to the places, define each section properly according to the cities like Web design Services Montreal. Social Media Promotion: Actively promote your website via social media websites like facebook, twitter, Linkedin, Google Plus and moreover, join group, increase likes and followers. |
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